Dream Creative is an innovative studio working at the intersection of technology, interaction, and the visual arts. We are dedicated to exploring how artificial intelligence, interaction design and contemporary image-making can converge to shape new creative possibilities.
We focus on three key areas:
Human–Computer Interaction & Spatial Design
We design immersive, responsive experiences that bridge the digital and physical — from XR installations to experimental works on emerging platforms such as Apple Vision Pro.
Graphic and Illustration Practice
Our visual work spans branding, editorial, and experimental illustration, combining the expressive and the conceptual with styles ranging from the figurative to the surreal.
DreamTech: Research and Innovation
Our in-house research lab explores AI-driven creative tools, generative visual systems and new forms of human–machine collaboration. Projects include Dream Space XR, AI Photo Booth, and other forward-looking prototypes.
We work with forward-thinking brands, cultural institutions and research teams, while continuing to develop our own speculative projects.
Dream Creative is not just a studio — it’s a space for experimentation, new narratives, and reimagining creative practice in the age of AI.
Jie FU
｜Visual Illustration Designer
｜Human-Computer Interaction Researcher
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Jie Fu is a visual artist and human-computer interaction researcher, currently pursuing a PhD at the Creative Computing Institute at the University of the Arts London. Her work explores immersive information design, focusing on the integration of virtual reality and AI-generated content. Jie leverages platforms like Apple Vision Pro to push the boundaries of interactive art and user experience.
As the founder of DREAM CREATIVE, she has collaborated with prestigious brands such as Hermès and Starbucks, crafting distinctive artworks and brand experiences. Known for her dreamlike and therapeutic style, her work often features surreal elements like floating dolphins, pink clouds, and celestial journeys, inviting viewers into a space of imagination and healing. Jie’s art has been exhibited at venues such as the London Transport Museum and has garnered accolades including the AOI Illustration Award and the MUSE Gold Award. Her practice embodies a seamless fusion of art, technology, and human connection.
Shadow CHI
｜Co-Founder
｜Digital and Technical Architecture Specialist
Shadow Chi Wei is a partner at Dream Creative and a leading expert in digital systems and creative technology infrastructure. He is the founder of the MIXLAB borderless creative community and holds degrees from Shanghai Jiao Tong University and Tongji University. With a professional background spanning Sunac, ZTE, China Merchants Bank, and Ant Group, he brings extensive experience in building intelligent products from the ground up — including platforms with over 100 million daily users.
He currently leads the development of COMFYUI-MIXLAB-NODES, and is also a co-founder of the MIXCOPILOTknowledge engine and a core contributor to the COMFYUI Chinese Community, advancing accessible tools for the next generation of AI-enhanced design.
Cecilia Lai
｜Partner at Dream Creative
｜Director of Operations
Cecilia Lai is a partner at Dream Creative and a strategic lead in creative operations and community-driven innovation. As a founding member of the MIXLAB community, she has built an audience of over 70,000 followers, cultivating a vibrant space for creative technology exploration.
In 2019, she founded the creative studio IBRAND, which she directed for five years. The studio specialised in brand strategy and public communications for early-stage startups, offering services ranging from identity design to investment-stage storytelling. Her hands-on experience in IP development and cross-sector branding informs her work at Dream Creative.
At Dream Creative, she focuses on building sustainable ecosystems for AI-powered design workflows, fostering collaboration across creative, technical, and cultural domains. Her approach combines operational precision with a strong community ethos — enabling brands and creators to grow through innovation and shared vision.
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