
The Skin's “CLOCK”—An Immersive Experience
InfiniteBox collaborated with the Innovation and Research Centre of The Estée Lauder Companies at this year's China International Import Expo (CIIE) to design and develop an immersive Apple Vision Pro experience themed "The Skin's Biological Clock".
Throughout the development of this immersive environment, we explored the circadian rhythms of skin, urban sleep data analytics, and personalised skin biorhythms. We endeavoured to harness the impressive capabilities of Apple Vision Pro to recreate remarkably lifelike settings, including a minimalist starry sky scene and a realistic rooftop environment. We even incorporated the default soundstage setting from the visionOS sample projects for users to experience.

Director :Shadow and XIyan Programming: XuChi Video:Jie Fu 3D Content :YanBing Liu


ESTEE LAUDER COMPANIES
-VISION PRO Video
The Magic Ship of The Orient
Fashion From The Orient was a grand fashion show of 30 minutes, which took place during the World Design Capital Conference in 2023 and involved about 100ea cast members on site.This work showcased a bold reconstruction of a metaverse style performance scene,incorporating elements of Eastern traditional culture. The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The oriental fantasy-colored backdrop utilized naked eye 3D and AIGC technology, and was displayed on a massive U-shaped screen (8000CMx700CM) and a top array screen (1150CMx1150CM).The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models. These animations connected with the inspiration elements of clothing design, integrating virtual and real to create a thematic stage beauty setting.This work brought a digital art fashion feast to both online and offline audiences through on-site stunning audio-visual experiences and global live broadcasts. Its aim was to inspire people's fashion imagination that could travel through time and space in the era of digital intelligence.
We were honoured to receive four MUSE Golden Awards
Video - Animation:https://museaward.com/winner-info.php?id=229449
Video - Art & Design:https://museaward.com/winner-info.php?id=229450
Video - Fashion:https://museaward.com/winner-info.php?id=229451
Video - Motion Graphics;https://museaward.com/winner-info.php?id=229452


WDCC AI Video
Director:WuLiang
AI Video:Simon Meng
Storyboard and AIGC:Jie FU


Opening Ceremony Film for China's Internet Civilization Conference 2024
The "Future Night" network interactive event of the 2024 China Internet Civilization Conference was held at the University of Electronic Science and Technology of China in Chengdu, Sichuan Province.
The gathering centred on the theme of "Technology + Youth", bringing together distinguished representatives from various sectors of society and notable internet personalities. The event aimed to articulate contemporary perspectives on building internet civilization with Chinese characteristics, whilst encouraging netizens to harness technological advancement as a positive force in cyberspace.
Our team was commissioned to create the grand opening film for the ceremony.
Event Reference: China Central Television - Public Welfare Channelhttps://gongyi.cctv.com/special/wlzy2024/index.shtml?v=1111
Project Team:
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Visual Effects and 3D Design: Loxel Li
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Creative Direction: Fu Jie


Director:Lexol
Product design:Jie
Illustration and Visual Design - Artwork for Starbucks Chengdu Taikoo Li Flagship Store
Drawing inspiration from the three fundamental elements of coffee cultivation - soil, climate, and altitude - we've created a multidimensional third space experience that seamlessly integrates with Chengdu's unique cultural essence.
In the ground floor's "Hummingbird's Adventure in the Coffee Estate" zone, we've crafted a distinctively Chengdu interactive installation through an innovative combination of illustration art, projection mapping technology, and motion sensing systems. Within the floating dreamlike coffee estate, coffee bean seeds scatter like stars, creating a fantastical ecological tableau alongside Chengdu's iconic giant pandas.
In this vibrant coffee estate, the graceful hummingbird serves as a guide, leading visitors on a magical journey through the coffee growing process. When coffee beans fall onto the floating island, a fascinating story of coffee transformation unfolds.
To enrich the visitor experience, we've carefully designed diverse interactive mechanisms. Whether walking through the interactive zones or pausing at sensor points, visitors trigger unique animated effects, creating personalised immersive experiences that tell individual coffee stories. Link:https://mp.weixin.qq.com/s/dBx7j81NyUtLRzDlizTfag
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Illustration Jie FU
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Interaction:CT-LAB





Frida Kahlo's Digital Renaissance - An AMIRO Project
Frida Kahlo's Digital Renaissance - An AMIRO ProjectFrida Kahlo remains one of the most influential and iconic figures in the worlds of art and fashion. This pioneering project aims to resurrect Kahlo's likeness, voice, and movements through cutting-edge artificial intelligence, drawing upon existing historical archives and documentation.To capture Kahlo's unique artistic spirit, our team has employed innovative computational techniques and state-of-the-art AI tools, some of which are still in their developmental phases. This groundbreaking initiative has been brought to life in collaboration with AMIRO.
AIGC:Yanbing Liu
Project manager:Jie Fu
Link:https://www.arts.ac.uk/students/stories/ual-students-bring-frida-kahlo-to-digital-life-using-ai


> Cooperate with illustrator :Yanyin Xu

Harmonizing Art and Coffee: My Journey as a Starbucks Contracted Artist
It is a great honor to establish a long-term partnership with Starbucks as their contracted artist, creating unique cultural artworks for their iconic stores across the country. Since 2020, I have customized art pieces for more than 10 Starbucks Reserve stores, including Taikoo Li Chengdu, Qianhai Shenzhen, Shenyu Li Shanghai, Canton Tower Guangzhou, Lucheng Wenzhou, and Lingnan Tiandi Foshan. At the same time, I have also created a large number of standard artworks that adorn numerous Starbucks stores nationwide.With each collaboration with Starbucks, I delve into the local history, humanities, and cultural characteristics to truly understand the soul of the city. After thorough research and contemplation, I present my findings through art, integrating them with Starbucks' brand culture.
At the Taikoo Li Chengdu store, I depicted giant pandas enjoying tea and the face-changing art of Sichuan Opera, conveying the leisurely and elegant "Ba Shi" lifestyle. At the Qianhai Shenzhen store, the illustrations incorporate landmarks such as the Shenzhen Bay Bridge and the Banyan Tree, showcasing the young city's vitality and innovative spirit. The artworks at the Shanghai store exude a strong "Haipai" style, with the silhouettes of the Bund architecture intertwining with Starbucks coffee. The illustrations at the Canton Tower Guangzhou store draw inspiration from the Five Rams sculpture, presenting the ancient charm of Lingnan culture. Through these localized Starbucks artworks, customers can experience the rich urban flavor while savoring their coffee, evoking an emotional resonance.
> QIAN HAI STORE -SHEN ZHEN

> LING NAN TIAN DI STORE -FOSHAN

Cooperate with YanYing Xu

> CANTON TOWER -GUANGZHOU

> Cooperate with illustrator :Yanyin Xu
> Yunnan

> Cooperate with illustrator :Yanyin Xu
> Shanghai - Shenyuli


Liberty home deco store concept design


QTOOLS Maternal and Infant Brand Upgrade Project
Since 2021, QTOOLS has launched a comprehensive brand upgrade initiative for its maternal and infant products. As the Design Director for this project, I was responsible for the overall optimization of the brand’s visual identity and omnichannel user experience. This upgrade encompassed the redesign of the brand logo, innovative product packaging, IP character development, visual optimization of the official website and mobile app, and therevamp of the brand identity and spatial design across 300 retail stores nationwide. The goal was to establish a more recognizable and competitive brand system that strengthens QTOOL’s market presence and consumer engagement.




> QTOOLS Selected store in Hangzhou

> QTOOLS Selected store identity design

> QTOOLS Website design

> QTOOLS APP design

> QTOOLS Annual Brand Summit Design in Collaboration with BVLGARI


FLY 3D sculpture design


Collaborative Design for the Brand's Mobile App
I led the design collaboration for the brand’s mobile app, ensuring a seamless integration of the brand’s visual identity, user experience (UX), and functionality. This collaboration focused on creating an intuitive, aesthetically cohesive, and user-friendly interface that aligns with the brand's core values and enhances engagement.Additionally, I contributed to the interaction design for mobile applications in collaboration with Hermès, Ports, and Covent Garden, among others. These projects emphasized premium digital experiences, blending luxury aesthetics with intuitive usability, ensuring that each app not only reflected the brand’s unique identity but also provided a refined, immersive, and seamless user experience.


>Covent Garden – Valentine’s Day Special Edition Design


>Ports 60th Anniversary: Time Traveller Exhibition App Design

>Ports 60th Anniversary: Time Traveller Exhibition App Design

Dolce & Gabbana Import & Export Trade Key Visual and illustration at the National Exhibition and Convention Center(Shanghai)

